Target Audience

I think my target audience should be the studants of Wyke Sixth Form College. This is because I think that the studants fit into all four of the psychographics, as some of the studants like to fit in with the people there and some like to be 'special' and have their own style of clothes and personality. I will hopefully be able to achive this for my magazine using outer and inner-directed headlines for articles. So for the group driven by needs I will include important information such as what the has to offer in terms of facilities and subects. For the groups who are inner-directed there will be interviews with some studants studying the most popular and most interesting subjects. I will appeal to the groups who are outer-directed by mentioning all the different types of people with different trends in the college. For the groups who are inner and outer-directed, there will be interviews with one teacher per subject who will keep the studants up to date with all the events in the college such as the trips .

The demographics for the National Readership Survay's social grades will probably fall into grade E which are the unemployed, casual labourers and state pentioners which is 13% of the population. This is because most of the people who will read this will be studants with a low paid job or are umemployed.